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It's hard to believe 2020 has launched MSP CAR SHOWS into our 11th Season producing Car Shows & Family Events in the Dallas-North Texas area! Especially since we produced our first event as a 'favor' to a restaurant that wanted to celebrate its 1st Anniversary with a classic car show. We have been blessed to have grown to 35-40 Events each Season thanks to the many Car, Truck, Bike Show Enthusiasts and our loyal Sponsors that participate in our Events. We appreciate every one of you.

                                                                                                                          Dan and Diane Herod, Owners/Producers


Prior to forming MSP, Dan enjoyed a successful and wide variety of professional opportunities through the years.  In his younger adult years, Dan served as a Radio-TV personality (7 years).  He had the distinction of becoming the youngest Chamber of Commerce Manager in the State of Texas at age 23 (Waxahachie).  He was recruited to the Tyler (Texas) Area Chamber of Commerce where he served as Manager and also as Executive Director of the Texas Rose Festival Association.  He continues to contribute to his community and has been fortunate to serve as President or Chairman of the Board of several local, regional and national organizations.

He then joined Southside Bank in Tyler where he served as Vice President of its' Bank Holding Company, SoBank, Inc., the where he headed-up Advertising, Communications & Community Development. (13 years)  

He left the banking industry to become President & Owner of his own full service National Advertising, Marketing & Communications Agency.  Three years later, after selling Herod Advertising, Inc., he was named Product Marketing Manager for North America for ADP (Automatic Data Processing) headquartered in Chicago.  Prior to semi-retiring he founded his own Business Consulting, Sales Training & Motivational group (Broad Shoulders Performance Group).  

Dan and his wife, Diane Stringer Herod are Members of Frisco First Baptist Church and are members of the "Boomers II" Life Group.  Dan is blessed to serve FFBC as a Sunday School teacher.

They have two adult children, Rachel Herod Howard of Plano and J. Scott Herod of Tyler.

Published Author and Motivational Speaker

Dan is a published Author and has served as a Motivational Keynote  Speaker across the country. His latest published work is a motivational and inspiration book entitled "Nuggets of Truth," published by Christian Faith Publishing. 

Other published works include "Broad Shoulders - Nuggets of Inspiration!," comprised of over 200 original witticisms, shorts quips & quotes from which to 'live, love, work & play.

MOST IMPORTANT TO CAR, TRUCK & BIKE ENTHUSIASTS, Dan is Founder of Mustang Sally Productions, (MSP CAR SHOWS) with a single intent: To provide car shows and family entertainment for Individuals, Families, Communities and Car, Truck & Bike Clubs with a clear focus: "MSP Car Shows: All about you...and Family!"  

He is an avid car, truck & motorcycle enthusiast. He was raised in an East Texas town of 1,000 (Grapeland), where he got off the school bus each afternoon to work at his Dad's and Mom's (Herman & Betty Herod) Service Station & Store.  He was so young when he started, after checking the oil and filter and sweeping out the Customer's Floor Boards, he would stand atop two wooden coke cases in order to reach the center of the customers' windshields as he cleaned the windows!  Yes, this was when we had "Service Stations" and no one was expected to fill their own vehicle with gas!